Parfums de Coeur has changed its name, and is rebranding itself as a new beauty and wellness company, as PDC Brands. Except the company isn’t new – it’s been in the personal care business for 34 years. In mid-February, pdc brands will open its new corporate headquarters in Stamford, Connecticut to accommodate its growing business and team.

The company’s portfolio includes brands in the Fine Fragrance, Specialty and Adult Bath, and First Aid categories in the mass-market. Its global retail sales are estimated at over $300M, and the company expects to double again by year-end 2017.

PDC’s products are sold in over 40 markets globally. Its brands include Body Fantasies and BOD Man, and it has acquired Calgon, The Healing Garden® and Dr Teal’s.
“PDC brands has successfully transformed from a singularly-focused fragrance company, to a leading global purveyor of beauty and wellness brands and products,” says CEO of pdc brands James Stammer. “We plan to expand even further by investing in our current brands as well as adding new and unique brands and products to our portfolio via acquisition.”

In addition to investments and acquisitions, pdc brands’ priority is to continue connecting their products with consumers to fuel organic growth. “We are constantly seeking new ways to cultivate consumer connections for our brands,” says Vice President of Marketing for pdc brands, Jessica Donoghue. “We are focusing on strategic media partnerships and social advocacy programs that we know will directly influence our consumers.”